I'm starting another segment! Hurray...
Ugh... it might seem pointless to bitch and moan about something so trivial as ordinary commercials. Sure, they pay a lot of attention to you, but you don't pay a lot of attention to them; you mostly wish they went away so you could keep watching the movie. That being said, there are moments when you actually do pay attention to said commercials, and some of them are either dumb, offensive, forgettable, or - dare I say - all of the aforementioned.
I've noticed a few, and here is why I dislike them.
Since I haven't been anywhere outside of my dear homeland (besides Norway) I have absolutely no clue about how things play out in different parts of the world. So, for those who came in late, here is a recap:
Zalando is an online store where you can buy clothes and cosmetics. Ever since its launch it has specialized in every gender and age group.
However, by looking at how they decided to advertise their service, it is easy to confuse it for a gender-exclusive one. Namely, it looks like a clothing store for women. That in itself is not a bad thing, but the result of their marketing moves makes it all feel surprisingly sexist.
First off, they marketed the store as a clothing store for women, which is a strong fallacy because of the aforementioned male selection they sell. I guess they figured that they would earn more money from their female customers, but why would they stop there? They would evidently miss out on all the potential profits gained from their male customers.
Second, the commercials picture every woman as a rabid lunatic whose only interest/hobby is buying clothes off of Zalando's website. It comes off as really uncomfortable, because it makes me think that this is how the marketers see their female customers, and it is a very sexist perspective if they believe that this is how most women react.
And third, when they actually decide to advertise it to men also, they deliver it in such a strange fashion; they put a weird label in the corner of the screen, saying "for men too", which basically meant that even though the website focused on everyone to begin with, they chose to only depict it from one gender only, and that it is such a big deal that "men can use it too". The scariest thing is that they chose to do it in this way and order, and that's why it feels awkward and stupid.
So, to recap: the commercials are dumb and insulting; they depict women poorly, and they include men in a very ham handed way.
Listening to: Game Grumps